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Monday
Sep072009

Cadbury Chocolates, Candy & Cane Sugar

I was saddened today to see that Kraft has made a hostile takeover bid for Cadbury and their delicious chocolates and candy.  I know that shareholder pressure and financial gain will ultimately dictate whether Kraft are successful in their bid. So far, it seems Cadbury has resisted them.  It would be a great pity if Kraft were actually able to succeed in a takeover in the future.

 

That reason is simple: Cane Sugar.  Yes, it would seem that anything American food and beverage companies can get their hands on they will eventually change from cane sugar to high fructose corn syrup and where applicable, they will introduce the cheap E102 (yellow #5) as the yellow colorant in the candy.  Cheaper to make, more profits they'd argue.  I'd say that Cadbury's vision, and I quote, in part, "the biggest and best" and their commitment to taste and flavor, may not last if this substitute for cane sugar takes over.

 

High Fructose Corn Syrup has a decidedly different, sickly sweet taste and is no match for cane sugar.  I go out of my way to buy Cadbury and frequent the International Food store on a regular basis to buy chocolate bars and candy made with cane sugar.

 

If I were the marketing arm of Cadbury I'd tout the cane sugar over anything else. If you believe you are "the biggest and the best" then it is worth standing up for what makes it a superior product, namely, regular cane sugar.

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